What is revenue cycle management in healthcare?

In healthcare, revenue cycle management (RCM) refers to the process of managing and optimizing the financial aspects of a healthcare organization, from the initial patient encounter to the final payment. The healthcare revenue cycle consists of a series of steps that must be completed efficiently and accurately so payment can be received.

What is the goal of revenue cycle management?

The goal of revenue cycle management is to ensure accurate and timely reimbursement for the healthcare services a practice provides. In an optimized healthcare revenue cycle, payers and patients are accurately billed for the appropriate services, and practices get paid what they’re owed on time.

What are the steps in a healthcare revenue cycle?

As the name implies, the revenue cycle in healthcare is cyclical, with one step leading to the next before starting over again.¹ Here are the key steps in the process for healthcare organizations:

1. Patient registration and scheduling

The first step in a healthcare revenue cycle is registering new patients, updating their records, and scheduling an appointment for service. This step is crucial for ensuring the practice has accurate and up-to-date information about the patient necessary for treatment, billing, and reporting.

Scheduling is simply the process of setting up appointments for patients to receive services. This may be done by front-office staff, or via a patient portal or app. Scheduling is important in the revenue cycle because maintaining an optimum schedule density enables physicians to spend their desired about of time with patients, while also seeing as many patients as possible throughout the day. Strategic scheduling helps with revenue and can also help improve health outcomes by supporting continuous patient care.

2. Insurance verification and eligibility

The next step in a healthcare revenue cycle is verifying a patient’s insurance. It’s important for providers to know that the patient has an active insurance policy and what the terms of coverage are, since this matters for how much your practice will be reimbursed for services. It also helps prepare the patient for how much they will have to pay out of pocket; it’s always best to inform them up front, before services are provided.

3. Medical coding and charge entry

After services are provided, they must be properly coded. Medical coding involves translating medical procedures, diagnoses, and services into standardized codes for billing and reimbursement purposes. This may be done manually by a medical coder or automated to some degree by a healthcare IT platform. For instance, some integrated healthcare platforms enable providers to select pre-populated codes during a patient encounter or use language processing-enabled tools to scrape clinical documentation and produce codes automatically.

Charge entry is the process of entering the coded information into your organization's billing system. Proper charge entry is necessary to reduce the risk of claim denials, underbilling, or overbilling.

4. Medical claims submission and processing

Once claims are properly coded, they can be submitted to the insurance provider for reimbursement. Submitting claims is now often done electronically, typically via a revenue cycle management platform, or with the help of a clearinghouse service. This is also an area where innovative technologies like artificial intelligence and machine learning are adding value. For instance, athenaOne users benefit from the knowledge and data gained serving over 150,000 providers on the athenaOne network,² who collectively submit more than 290 million claims annually.³ This has led to athenaOne’s industry-leading clean claim submission rate of 98.4%.⁴

Submitting accurate, clean claims helps the revenue cycle tremendously because it means claims are typically approved the first time, shortening the overall cycle, reducing subsequent work, and improving the bottom line.

5. Payment posting and reconciliation

Payment posting is the recording and reconciling of payments received from insurance companies and patients for the healthcare services provided to a patient. Reconciliation involves comparing the recorded payments with the expected payments to ensure accuracy and to identify any discrepancies. These processes are crucial for maintaining accurate financial records and ensuring that all payments are properly accounted for in the healthcare organization's revenue cycle. This work doesn’t necessarily need to be done with in-house resources. For example, some technology platforms like athenaOne offer services to take on this kind of work and ensure the verified data is populated in the system.

6. Claims denial management and appeals

When a claim is denied, denial management and appeals are often necessary. A denial means that the insurance company has determined that the claim does not meet their coverage criteria or requirements. Denials can occur for various reasons, such as missing information, coding errors, lack of medical necessity, or eligibility issues.

However, the ultimate goal is to avoid claim denials whenever possible. This can be done proactively with the help of a platform with RCM capabilities like athenaOne, or with services like athenaOne’s Enhanced Claim Resolution, which reviews claims and resolves issues before submission, and analyzes, addresses, and resolves any denials that do occur. The service is fully integrated with the athenaOne platform.

7. Patient billing and collections

After the insurer has paid the claim, there may be an additional balance for the patient’s deductible, coinsurance, or copayments, according to their policy. Many practices collect copays at the time of service, since those are known during the insurance verification step. Doing this helps the practice collect a portion of the revenue right away and reduce the need for sending bills afterward.

Why is optimizing the healthcare revenue cycle important?

Revenue cycle management is an important process for healthcare organizations for a variety of reasons, including:

• Building and maintaining financial strength and stability for the long-term
• Improving cash flow so practices can meet their financial obligations
• Increasing revenue capture
• Supporting regulatory compliance with healthcare policies and guidelines
• Establishing operational efficiencies
• Enhancing patient experiences that keep patients coming back.

Thankfully, these great benefits can be achieved by healthcare organizations that understand the specific RCM-related challenges they face, and effectively use technology to solve those challenges and begin optimizing their revenue cycle for faster, more complete reimbursements and a stronger bottom line.

If you would like to learn more about the challenges of revenue cycle management in healthcare (and how technology can help), read our companion article, Solving the challenges of revenue cycle management in healthcare.

Reach out to one of our healthcare IT specialists to learn more about how healthcare practices of all kinds are leveraging the athenaOne® all-in-one solution for revenue cycle management, electronic health records, and patient engagement to deliver exceptional, patient-centric care while achieving business success.